Today, we take a further stroll down the lane of the placebo effect.

๐—ข๐—ฟ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜€๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐—น๐—น๐˜†, ๐˜๐—ต๐—ฒ ๐—ข๐—ฝ๐—ฒ๐—ป-๐—ฃ๐—น๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜.

The placebo effect can be defined as a person having a beneficial effect arising from the belief that a food, supplement or medicine will work.

This is an incredibly powerful phenomenon in the world of sports performance.

One issue with using a placebo to get a desired outcome is that thereโ€™s always a degree of deception!

You have the belief that something will work even though the substances taken will directly have zero physiological benefit. I.e. it is inert.

Therefore the placebo effect is derived from the power of belief.

But hereโ€™s the kicker, research has shown that you can still get a performance benefit from a placebo even though you know itโ€™s a placebo and it’ll do sweet fโ€™all for performance.

I.e. the Open-Placebo

For example, a recent study by Saunders et al (2019) had two white-labcoat wearing medical professional inform 28 trained female cyclists that they were going to take two red and white placebo tablets before a 1km cycling time trial…

After the 1km test, approx. 50% of the cyclists showed an improvement in performance, where the remainder either stayed the same or performed worse.

When they questioned the cyclists after, one cyclist who showed improvements thought:

โ€˜๐˜‹๐˜ถ๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฆ๐˜น๐˜ฆ๐˜ณ๐˜ค๐˜ช๐˜ด๐˜ฆ, ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ฐ๐˜ณ ๐˜ญ๐˜ฆ๐˜ด๐˜ด ๐˜ฉ๐˜ข๐˜ญ๐˜ง๐˜ธ๐˜ข๐˜บ, ๐˜ ๐˜ณ๐˜ฆ๐˜ฎ๐˜ฆ๐˜ฎ๐˜ฃ๐˜ฆ๐˜ณ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ต๐˜ข๐˜ฃ๐˜ญ๐˜ฆ๐˜ต๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ ๐˜ฉ๐˜ข๐˜ฅ ๐˜ต๐˜ข๐˜ฌ๐˜ฆ๐˜ฏ, ๐˜ ๐˜ด๐˜ข๐˜ธ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ฐ๐˜ญ๐˜ฐ๐˜ถ๐˜ณ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ฉ๐˜ข๐˜ฑ๐˜ฆ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ ๐˜ช๐˜ฏ ๐˜ฎ๐˜บ ๐˜ฉ๐˜ฆ๐˜ข๐˜ฅ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ช๐˜ฎ๐˜ข๐˜จ๐˜ช๐˜ฏ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ธ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ฎ๐˜ข๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ฎ๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ โ€œ๐˜ฑ๐˜ฐ๐˜ธ๐˜ฆ๐˜ณ๐˜ง๐˜ถ๐˜ญโ€

Where one who performed worse thought:

โ€˜๐˜ ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜ฌ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ง๐˜ข๐˜ค๐˜ต ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฎ๐˜ฆ๐˜ฅ๐˜ช๐˜ค ๐˜ต๐˜ฐ๐˜ญ๐˜ฅ ๐˜ฎ๐˜ฆ ๐˜ช๐˜ต ๐˜ธ๐˜ข๐˜ด ๐˜ข ๐˜ฑ๐˜ญ๐˜ข๐˜ค๐˜ฆ๐˜ฃ๐˜ฐ, ๐˜ฑ๐˜ด๐˜บ๐˜ค๐˜ฉ๐˜ฐ๐˜ญ๐˜ฐ๐˜จ๐˜ช๐˜ค๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ ๐˜ฅ๐˜ช๐˜ฅ๐˜ฏโ€™๐˜ต ๐˜ฏ๐˜ฐ๐˜ต๐˜ช๐˜ค๐˜ฆ ๐˜ข๐˜ฏ ๐˜ฆ๐˜ง๐˜ง๐˜ฆ๐˜ค๐˜ต.โ€™

Two absolute bits of GOLD here:

1) If you think and believe that something will benefit you, it will โ€“ i.e. placebo effect.

2) If you think and believe that something will not benefit you or be detrimental, then it will โ€“ i.e. nocebo effect.

Knowing this, whatever approach you decide to take, make sure you believe in it.

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