The Science

Process

The Program

About Me

Outcome

Testimonials

Book a call

Personalised nutrition coaching for endurance athletes who want to train harder, recover faster, and unlock consistent performance without second guessing what, when and how much to eat each day.

Start Your Journey

Fuel Smarter.

Recover Faster.

Personalised nutrition coaching for endurance athletes who want to train harder, recover faster, and unlock consistent performance without second guessing what, when and how much to eat each day.

Start Your Journey

Fuel Smarter.

Recover Faster.

Science

Nutrition

Designed For You

Personalised

Performance

Accountability

Sustainable

01

/04

A Fully Personalised Coaching Experience

Your coaching is tailored to your physiology, training demands, performance goals, food preferences, and lifestyle.

From daily nutrition habits to race-day fuelling strategies, every recommendation is designed to help you perform better whilst creating sustainable habits that last beyond a single event.

Individualised Strategy

Flexible Approach

Built Around You

Customised Protocol

Science

Nutrition

Designed For You

Personalised

Performance

Accountability

Sustainable

01

/04

A Fully Personalised Coaching Experience

Your coaching is tailored to your physiology, training demands, performance goals, food preferences, and lifestyle.

From daily nutrition habits to race-day fuelling strategies, every recommendation is designed to help you perform better whilst creating sustainable habits that last beyond a single event.

Individualised Strategy

Flexible Approach

Built Around You

Customised Protocol

Science

Nutrition

Designed For You

Personalised

Performance

Accountability

Sustainable

01

/04

A Fully Personalised Coaching Experience

Your coaching is tailored to your physiology, training demands, performance goals, food preferences, and lifestyle.

From daily nutrition habits to race-day fuelling strategies, every recommendation is designed to help you perform better whilst creating sustainable habits that last beyond a single event.

Individualised Strategy

Flexible Approach

Built Around You

Customised Protocol

The Process

A Clear Plan To Win

This six-month coaching programme combines performance nutrition, accountability, and ongoing support to help you train, recover, and compete with confidence.


Every stage of the process is designed to simplify your nutrition and create measurable progress.

Start Your Journey

1

Performance Consultation

We start with a deep dive into your training, goals, lifestyle, nutrition habits, recovery, race calendar, and current challenges. This allows us to identify the biggest opportunities to improve your performance and create a strategy tailored specifically to you.

2

Build Your Nutrition Strategy

You’ll receive a personalised nutrition framework designed around your training demands and performance goals. This includes daily nutrition guidance, training fuel strategies, recovery protocols, hydration planning, and practical recommendations you can implement immediately.

3

Implement & Optimise

As your training evolves, your nutrition evolves with it. Through regular check-ins, feedback, and ongoing adjustments, we continually refine your plan to improve recovery, energy, body composition, and performance.

4

Race-Day Confidence

You’ll develop the confidence to fuel training sessions, long rides, races, and demanding training blocks effectively. No more guessing. No more under-fuelling. Just clear strategies that help you perform when it matters most.

The Process

A Clear Plan To Win

This six-month coaching programme combines performance nutrition, accountability, and ongoing support to help you train, recover, and compete with confidence.


Every stage of the process is designed to simplify your nutrition and create measurable progress.

Start Your Journey

1

Performance Consultation

We start with a deep dive into your training, goals, lifestyle, nutrition habits, recovery, race calendar, and current challenges. This allows us to identify the biggest opportunities to improve your performance and create a strategy tailored specifically to you.

2

Build Your Nutrition Strategy

You’ll receive a personalised nutrition framework designed around your training demands and performance goals. This includes daily nutrition guidance, training fuel strategies, recovery protocols, hydration planning, and practical recommendations you can implement immediately.

3

Implement & Optimise

As your training evolves, your nutrition evolves with it. Through regular check-ins, feedback, and ongoing adjustments, we continually refine your plan to improve recovery, energy, body composition, and performance.

4

Race-Day Confidence

You’ll develop the confidence to fuel training sessions, long rides, races, and demanding training blocks effectively. No more guessing. No more under-fuelling. Just clear strategies that help you perform when it matters most.

The Process

A Clear Plan To Win

This six-month coaching programme combines performance nutrition, accountability, and ongoing support to help you train, recover, and compete with confidence.


Every stage of the process is designed to simplify your nutrition and create measurable progress.

Start Your Journey

1

Performance Consultation

We start with a deep dive into your training, goals, lifestyle, nutrition habits, recovery, race calendar, and current challenges. This allows us to identify the biggest opportunities to improve your performance and create a strategy tailored specifically to you.

2

Build Your Nutrition Strategy

You’ll receive a personalised nutrition framework designed around your training demands and performance goals. This includes daily nutrition guidance, training fuel strategies, recovery protocols, hydration planning, and practical recommendations you can implement immediately.

3

Implement & Optimise

As your training evolves, your nutrition evolves with it. Through regular check-ins, feedback, and ongoing adjustments, we continually refine your plan to improve recovery, energy, body composition, and performance.

4

Race-Day Confidence

You’ll develop the confidence to fuel training sessions, long rides, races, and demanding training blocks effectively. No more guessing. No more under-fuelling. Just clear strategies that help you perform when it matters most.

The Program

Designed For Endurance Athletes Who Want More From Their Training

This programme is ideal for cyclists, triathletes, runners, mountain bikers, and endurance athletes who want to maximise performance through smarter nutrition.

Whether you’re preparing for your next big event or simply want to train and recover at a higher level, this coaching provides the structure and support to help you progress.

Apply For 1:1 Coaching

Apply For 1:1 Coaching

From £400 / month

From £400 / month

Join the hundreds of people who have leveled up their nutrition and performance

Join the hundreds of people who have leveled up their nutrition and performance

See the athletes

See the athletes

Who its for

Are you and endurance athlete?

Training consistently each week

Preparing for races or events

Wanting to improve fuelling and recovery?

Struggling with energy crashes or inconsistent performance?

Wanting to improve body composition without compromising performance?

Need help balancing training with work and life?

Book A Consultation Call

Book A Consultation Call

What you’ll recieve

1:1 personalised nutrition coaching

Comprehensive performance nutrition assessment

Tailored daily nutrition recommendations

Training and race-day fuelling strategies

Recovery and hydration protocols

Ongoing check-ins and accountability

Direct messaging support

Supplement guidance where appropriate

Practical tools, resources, and education

Continuous adjustments based on training and progress

Book A Consultation Call

Book A Consultation Call

Endurance Athlete

As an endurance athlete myself, I understand the realities of balancing training, recovery, work, and everyday life. I use the same principles I coach practical nutrition strategies that support consistent performance, long rides, hard training blocks, and long-term progression.

Your Coach

Meet Chris

About Me

I work with endurance athletes who want to perform at a higher level without falling into the trap of restrictive dieting, inconsistent fuelling, or generic nutrition advice.

As both a nutrition coach and endurance athlete myself, I understand the realities of balancing training, recovery, work, and life.

My approach combines evidence-based performance nutrition with practical strategies that fit into the real world helping athletes fuel with more confidence, consistency, and clarity.

Endurance Athlete

As an endurance athlete myself, I understand the realities of balancing training, recovery, work, and everyday life. I use the same principles I coach practical nutrition strategies that support consistent performance, long rides, hard training blocks, and long-term progression.

Your Coach

Meet Chris

About Me

I work with endurance athletes who want to perform at a higher level without falling into the trap of restrictive dieting, inconsistent fuelling, or generic nutrition advice.

As both a nutrition coach and endurance athlete myself, I understand the realities of balancing training, recovery, work, and life.

My approach combines evidence-based performance nutrition with practical strategies that fit into the real world helping athletes fuel with more confidence, consistency, and clarity.

Endurance Athlete

As an endurance athlete myself, I understand the realities of balancing training, recovery, work, and everyday life. I use the same principles I coach practical nutrition strategies that support consistent performance, long rides, hard training blocks, and long-term progression.

Your Coach

Meet Chris

About Me

I work with endurance athletes who want to perform at a higher level without falling into the trap of restrictive dieting, inconsistent fuelling, or generic nutrition advice.

As both a nutrition coach and endurance athlete myself, I understand the realities of balancing training, recovery, work, and life.

My approach combines evidence-based performance nutrition with practical strategies that fit into the real world helping athletes fuel with more confidence, consistency, and clarity.

Endurance Athlete

As an endurance athlete myself, I understand the realities of balancing training, recovery, work, and everyday life. I use the same principles I coach practical nutrition strategies that support consistent performance, long rides, hard training blocks, and long-term progression.

Your Coach

Meet Chris

About Me

I work with endurance athletes who want to perform at a higher level without falling into the trap of restrictive dieting, inconsistent fuelling, or generic nutrition advice.

As both a nutrition coach and endurance athlete myself, I understand the realities of balancing training, recovery, work, and life.

My approach combines evidence-based performance nutrition with practical strategies that fit into the real world helping athletes fuel with more confidence, consistency, and clarity.

The Outcome

Perform Better Without Overcomplicating Nutrition

The goal isn’t perfection. It’s giving your body the fuel, structure, and support it needs to consistently perform at a higher level.

Performance

Better energy availability during training & improved consistency in training

Recovery

Improved recovery between sessions & better body composition management

No Guesswork

Greater confidence with race nutrition & a healthier relationship with food and performance

Effective Fuelling

Reduced under-fuelling and energy crashes & clearer understanding of how to fuel effectively

Performance

Better energy availability during training & improved consistency in training

Recovery

Improved recovery between sessions & better body composition management

No Guesswork

Greater confidence with race nutrition & a healthier relationship with food and performance

Effective Fuelling

Reduced under-fuelling and energy crashes & clearer understanding of how to fuel effectively

Performance

Better energy availability during training & improved consistency in training

Recovery

Improved recovery between sessions & better body composition management

No Guesswork

Greater confidence with race nutrition & a healthier relationship with food and performance

Effective Fuelling

Reduced under-fuelling and energy crashes & clearer understanding of how to fuel effectively

  • Yvonne Loughran

  • Rob Debney

  • Conor Campbell

  • Louise Wells

  • Rob Britton

  • Danny Van Wagoner

  • Joe Shillabeer

  • David Boyle

  • Greg Veitch

  • Brody Graff

  • Kash Steele

  • Alex Wild

  • Greg Minnaar

  • Chris Hall

  • Noah Warren

  • Chris Mehlman

  • Aled Williams

  • Ben May

  • Daphne Jones

  • Stuart Bettis

  • Wahoo Lecol

  • Owen Martin

  • Henrik Makuszies

  • Mark Gower

  • Joachim Ritter

  • Yvonne Loughran

  • Rob Debney

  • Conor Campbell

  • Louise Wells

  • Rob Britton

  • Danny Van Wagoner

  • Joe Shillabeer

  • David Boyle

  • Greg Veitch

  • Brody Graff

  • Kash Steele

  • Alex Wild

  • Greg Minnaar

  • Chris Hall

  • Noah Warren

  • Chris Mehlman

  • Aled Williams

  • Ben May

  • Daphne Jones

  • Stuart Bettis

  • Wahoo Lecol

  • Owen Martin

  • Henrik Makuszies

  • Mark Gower

  • Joachim Ritter

The Athletes

Fuelling Athletes Globally

Chris removed the guesswork from my diet. I now have sustained energy, better recovery, and a lot less stress before racing, knowing that I have the right nutrition on board.

Chris removed the guesswork from my diet. I now have sustained energy, better recovery, and a lot less stress before racing, knowing that I have the right nutrition on board.

Greg Minnaar

Greg Minnaar

4 x UCI Downhill champion

I've been able to train harder than I have before and hit new power PB's in the process. The meticulous planning has given me the energy to deliver on those race results and hard training sessions.

I've been able to train harder than I have before and hit new power PB's in the process. The meticulous planning has given me the energy to deliver on those race results and hard training sessions.

I've been able to train harder than I have before and hit new power PB's in the process.

Chris Dawson

Chris Dawson

4 x XCO National Champion

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Ready To Unlock Better Performance?

If you’re ready to stop guessing with your nutrition and start fuelling in a way that supports your training, recovery, and racing goals, apply for coaching today.

Apply For 1:1 Coaching

Ready To Unlock Better Performance?

If you’re ready to stop guessing with your nutrition and start fuelling in a way that supports your training, recovery, and racing goals, apply for coaching today.

Apply For 1:1 Coaching