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THE INFORMED COACH

NUTRITION EDUCATION FOR STRENGTH AND CONDITIONING COACHES TO DEVELOP HIGH PERFORMING ATHLETES.

REMOVING THE BARRIERS OF NUTRITION PROGRAMMING FOR IMPACTFUL COACHING

If you’re a coach who can’t guarantee results, if you’re a coach that wants to inspire change into the lives of your clients or athletes, if you’re a coach that’s overwhelmed with the plethora of information available and shy away when getting asked questions about nutrition…then you may want to hear what I have to say.

In 2013, I was in exactly the same position as you. After investing thousands into my education and completing two degrees in nutrition, I still wasn’t confident that I could get results. Although my academic skills were highly rated, I couldn’t programme, troubleshoot or help my clients and athletes effectively…Imposter syndrome was at an all-time high.

Intelligence is defined as having the ability to acquire and apply knowledge and skills. I went through this process the hard way, figuring things out as I went along, an intelligent and  highly Informed coach was nowhere to be seen…

After years of mentoring from world class coaches, hands on experience in elite sport and thousands of coaching hours under my belt…I can now effectively translate all the theory into practice and get kick ass results with anyone I work with.

Helping athletes is something I’m extremely passionate about, from this and the amazing results I was getting, it started to poke the curiosity of other coaches who eventually came under my wing as mentee’s, to learn what I was doing and how I was doing it.

After seeing the transformation in their coaching practice and their ability to get life changing results with their clients (plus the nice £££ kick back they were getting through tons of referrals), it was time to zoom out and develop something…

As cliché as this sounds, my goal is to educate and empower as many people as possible through nutrition. But, I’m only one person, and there’s countless amazing coaches out there doing great things.

I soon came to realize that I could help even more people indirectly through being the nutrition coach to coaches.

Through this, the Informed Coach began.

My opportunity to educate, help and mentor coaches to abolish all uncertainty, imposter syndrome, and bad practice….To abolish unsatisfactory results, a lack of awesome testimonials and referrals, the inability to grow a brand and ultimately…to abolish a lack of cash.

Before I get ahead of myself, here’s how the Informed Coach can help you, what it covers and how we can get started.

PROGRAMME OVERVIEW

HOW DOES IT DEVELOP COACHES?

In its simplest form, the Informed Coach is a 100% online, educational and mentorship course where you’ll be joined by other inspired coaches, striving to develop their nutrition practices in the pursuit of consistent, ground breaking results with their clients.

Specifically, there are six key modules we need to build your knowledge in, which will be delivered by myself ‘Chris’ through weekly, live online webinars.

You’ll also benefit from a closed community of like-minded, growth focused coaches, who are ready to take action in growing their business and profession.

Over the six months, you’ll have my full support to not only guide you through the programme, but more importantly, to be in your corner and offer unrivalled support. 

I’ll personally mentor you and help accelerate your impact with clients so you can guarantee amazing results, consistently…my promise to you is that we’ll crush any uncertainty and self-doubt so you can take your coaching service to the next level.

This is not a university nutrition course and you won’t get any accreditation, what you will get is unwavering support from me to develop your skill set through nutrition education and the necessary implementation strategies needed to transform the lives of your athletes.

TRUSTED BY

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SENr-approved-undergrad-prog
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ARE YOU AN ATHLETE, NOT A COACH?

THEN CLICK THIS LINK AND VIEW MY PERSONAL ATHLETE DEVELOPMENT PROGRAM GUARANTEED TO ENHANCE YOUR PREFORMANCE

I have been working with Chris both personally and for the players at Plymouth Albion. His outlook on nutrition for health and performance is refreshing and he consistently backs himself up with peer reviewed studies and the latest research. His whole ethos seems to be about including individual likes and dislikes in his programming and working most things, where nutritionally sound, into programmes making the food enjoyable, fun and sustainable. To me, this is where he is winning in his game! Chris has such a good knowledge base that any issues that arise, he can 100% of the time solve them within a few hours. We are doing well this season and I have no doubt that Chris has played a part in this so far. I look forward to working with him more and more as time progresses and we grow as a side, literally and figuratively! Looking forward to seeing what the future holds Chris. Thank you for you time and efforts.

James Earp

Head Strength & Conditioning Coach

Chris came across straight away as not just a guy who is full of knowledge on the area of nutrition but also very approachable and easy to understand.

Chris helped my business and my current clients. As a coach, I work with a lot of GAA athletes – With Chris’s coaching, I’ve gained a lot more sports nutrition knowledge to guide them through their pre-game preparations and even body composition goals. I now see my current clients benefitting with the nutrition knowledge Chris has passed onto me.

I completed a Sports Nutrition Module with my Sports Science Degree and thought I knew nutrition, but not to the Calibre Chris knows. I’ve learnt more in the 3 months with Chris than I did through my entire sports nutrition module along with a lifetime of implementation knowledge – Thank you for everything Chris. I look forward to continuing with you!

Aaron McAufield

Strength and Conditioning Coach

WHAT WILL I LEARN?

During the six-months, we’ll be doing a deep dive into each of the following modules so you can effectively translate the taught theory into your own practice. Led by myself, Chris Lowe MSc, SENr.

Week 1: Fat Loss Fundamentals for General Population. Part I

  • Energy availability
  • Weekly periodisation
  • Macronutrient ratios – The low fat vs low carb vs ketogenic diet debate
  • Sustainable dieting – The answer to poor adherence
  • The under reporting Issue – Is your client adhering or lying?
  • Metabolic adaptations to weight loss
  • Effective dieting strategies – Picking the correct diet for your client

Week 2: Fat Loss Fundamentals for General Population. Part II

  • Your client journey – Goal setting
  • Calculating your clients calorie intake
  • Calculating protein intake
  • Meal frequency and timing
  • The fat loss supplements scandal?
  • Effective tracking methods

Week 3: Fat Loss Fundamentals for Athletes. Part I

  • Dieting consequences to the athlete
  • Relative Energy Deficiency in Sport – RED-S)
  • Fat loss with performance needs
  • Weekly periodization
  • Goal setting to overcome performance issues
  • Slow vs fast fat loss – The superior method?
  • Yearly periodisation

Week 4: Fat Loss Fundamentals for Athletes. Part II – Acute weight making strategies for weight making athletes

  • Chronic weight loss
  • Acute weight loss: The pros and cons
  • Low residue diet
  • Sodium intake
  • Carbohydrate availability
  • Water loading
  • Long term planning for your athlete

Week 1: Muscle Gain Fundamentals

  • Defining the muscle hypertrophy equation
  • Protein Intake for superior adaptations
  • Adaptations to high calorie ‘overfeeding’ diets
  • Beginner calorie requirements
  • Trained ‘advanced’ calorie requirements
  • Build and shred simultaneously?
  • Long term goal setting and yearly periodisation

Week 2: The Supplement Check List

  • The staple health supplements – What you actually need
  • Superior performance supplements – What actually works
  • The supplements that show promise – One’s to watch
  • The supplement list you definitely need to avoid
  • Supplement quality – What’s good and what’s bad?
  • Informed Sport and World Anti-Doping Agency

Week 3:  Troubleshooting Progress

  • For performance
  • For fat loss
  • For muscle gain
  • For daily fatigue
  • For appetite and cravings
  • For enjoyability and sustainability

Week 4: The Body Composition Analyzer

  • Introduction to the 5 compartments
  • What’s best based on your skill level and availability?
  • Skinfold thickness
  • Bioelectrical Impedance Analysis (BIA)
  • Hydrostatic weighing (hydrodensitometry)
  • Air displacement Plethysmography
  • Dual X-Ray Absorptiometry (DXA)
  • Ultra Sound
  • Magnetic Resonance Imaging (MRI)
  • Near-Infrared Interactance (NRI)

Week 1: Fueling the Training Week – Carbohydrate Periodization

  • Fuel for the work required
  • Carbohydrate availability – What is it and why is it important?
  • Fat for fuel – Does it have a place?
  • Glycogen basics
  • Calorie demands for exercise and competition
  • Pre training eating strategies

Week 2: Competition Nutrition

  • The winning principles and priorities
  • The carbohydrate load
  • Fueling for different types of sports
  • The law of halves
  • The pre-event/game checklist
  • Intra nutrition fueling strategies
  • Case studies

Week 3: Fluid Balance and Hydration Strategies

  • Dehydration consequences
  • Daily amounts
  • More than just water: Food, soft drinks and coffee
  • Calculating fluid intake for exercise
  • Hypotonic, isotonic and hypertonic – What’s the difference?
  • Too much water – Hyponatremia and health
  • Methods of measuring hydration status

Week 4: Live Q&A

  • We’ll cover your most important questions and troubleshoot any issues you’re having – My time is 100% yours

Week 1: Optimizing glycogen replenishment – Carbohydrate requirements

  • Rates of glycogen breakdown and synthesis
  • Why carb timing matters
  • The road to rapid recovery: Application
  • Post ‘weigh in’ strategies for weight making athletes

Week 2: Protein, hydration and supplements

  • Protein intake and meal frequency
  • Hydration specifics: Time, type and amount
  • Accelerating factors: Caffeine, antioxidants, creatine, cherry active, NSAID’s
  • Interfering factors: alcohol, muscle damage, sleep…

Week 3: Bulletproof sleep: nutrition interventions to enhance sleep

  • The fundamentals: The need to sleep
  • Measuring sleep: What do we need to know?
  • Consequences of sleep deprivation on performance, body composition and health
  • Diet composition: Carbohydrates, tryptophan, Melatonin & others…

Week 4: Recovery Vs Adaptation

  • Nutritional strategies for concurrent training
  • Nutrition principles for ‘train low’
  • Nutrients for adaptation to amplify the training response
  • Nutrients for accelerated recovery

Week 1: Key Factors for Superior Immune Health

  • Fundamentals of immunity
  • Why do athletes get ill?
  • Training load and staying healthy
  • Managing life stress
  • Nutrient deficiencies: Who’s the culprit?
  • The need to sleep: Part II
  • Controlling the uncontrollable: Environmental conditions
  • Long haul travel tactics

Week 2: Maximizing Return to Play

  • The recovery timeline: What happens when?
  • Energy availability: They key factors
  • Protein intake for muscle mass retention
  • Vitamin D and other key nutrients
  • Creatine for cellular functioning
  • The potential of Omega 3’s
  • Turmeric for abolishing inflammation?
  • Gelatin: The future of robust athletes?

Week 3: Keeping up with the Trends

  • Fad diets 101
  • Nutrition myth busting on trending topics and diets
  • Upgrading your clients bullshit detector
  • Becoming an evidence based practitioner

Week 4: Live Q&A

  • We’ll cover your most important questions and troubleshoot any issues you’re having – My time is 100% yours

Week 1: The Initial Consultation

  • How to structure the initial consult
  • Building rapport and ‘buy in’
  • The key information you need
  • Gaining clarity with goal setting
  • The policy builder

Week 2: The Welcome Pack and Indoctrination Process

  • The client signs up, what’s next?
  • The welcome pack essentials
  • Tools for automation
  • The need for an indoctrination process

Week 3: Goal Setting and Building the Plan

  • Recapping on yearly periodization: What’s achievable and when?
  • Food diary analysis: Redefining the need
  • Building adherence and strategies for behaviour change
  • Food tracking methods: From rigid tracking to intuitive eating
  • Meal planning methods and designing recipe packs
  • Hacking the shopping list

Week 4: The Bulletproof Check In

  • For reviewing performance
  • For assessing rates of fat loss
  • For assessing rates of muscle gain
  • For analyzing daily fatigue and energy levels
  • For appetite and cravings
  • For enjoyability and sustainability
  • For autonomy and the road ahead

Yes, Chris! I want to apply and become an Informed Coach.

​On Monday January 6th, The doors re-open to my 6 month mentoring programme designed to equip you with the tried and tested methods to guarantee results for your athletes. If your gut is telling you working with me is a wise idea, here’s what you need to do and what will happen next…

Step 1

Click ‘Apply Here and tell me a little about yourself, who you coach and what challenges you the most. Then click Submit.

Step 2

Schedule in a quick 15-min Performance Planning  call at a time that suits you. You’ll be speaking with me, Chris Lowe, nobody else.

Step 3

On the call, we’ll look at where you are right now, what you’re challenged by and what is possible in terms of building a rock solid nutrition system over the next 90 days.

If you need my help – great. Like many others coaches, I’ll take your nutrition programming and practice to the next level. If I can’t help you, i’ll connect you with someone who can. If you don’t need my help. No problem – you’ll still walk away with more clarity and have a greater impact with your athletes.

I only work with people I can help and those who trust me implicitly to grow their skill set and nutrition practice.

Talk soon.

Chris

BE THE BEST COACH, BE THE INFORMED COACH

APPLY BELOW FOR THE OPPORTUNITY TO JOIN THE INFORMED COACH , THE 6-MONTH MENTORING SYSTEM SPECIFICALLY FOR COACHES.

BE THE BEST COACH, BE THE INTELLIGENT COACH

APPLY BELOW FOR THE OPPORTUNITY TO JOIN THE INTELLIGENT COACH PROGRAMME, THE 6-MONTH MENTORING SYSTEM SPECIFICALLY FOR COACHES.